How Hartford Athletic plans to build CT's next sports brand
"Unlike the Hartford Yard Goats, the Double-A affiliate of the Colorado Rockies, and the Hartford Wolf Pack, the AHL affiliate of the New York Rangers, HSG is operating as an independent franchise.
Mandell's group has discussed partnerships to swap players with Major League Soccer's New England Revolution, New York City FC or New York Red Bulls, but will not entertain a direct relationship. Mandell said he and his partners want to retain full ownership rights, which will allow them to collect a larger cut of revenues from sponsorships, concessions and ticket and merchandise sales.
"We want to own Hartford's team and we don't want to give up any of that control," Mandell said.
"We can have relationships with anyone we want," he said, adding the Revolution have provided crucial advice on navigating the pro soccer landscape in New England."
All this remains to be seen but these guys certainly are saying a lot of the right things.