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How many New Yorkers have Connecticut ties? How many kids from the NYC area go to UConn? How many top recruits out of NYC go to UConn? Even getting a small percentage of the NYC market to tune in is worth more than getting the entire state of Kentucky to watch. We don't have to approach the kind of popularity that the pro teams get to consider ourselves a factor in the NYC market. We already had a better deal from SNY than any other NYC area team. You also have to think about this in terms of potential markets... CT is a done deal... there's room for growth in NYC.
Can't answer for certain but I would bet that more CT residents have NY ties than NYC residents have CT ties. The two would be quite different as far as college sports choices are concerned. Also don't know how many NYC students outside of 5 star BB players attend UConn, but given the huge percentage of our undergrad population that comes from CT I would guess not a lot. Is it possible to build more "regional" interest? Sure it is but, not easily. RU did not get into the B1G because it is NYC's team. It is the Rutgers, The State University of New Jersey. NJ has a lot more people than CT.