Atlantic Coast Conference schools have a new path to more revenue tied to their own postseason success.
apnews.com
-> This is the first sports season under a new model allowing ACC schools to keep more of the money generated by their own postseason success, a departure from decades of equal distributions among full league members. That “success initiative” could mean $20 million to $25 million more for a school in a big year, based primarily on football like everything else in college athletics.
It also could incentivize more investments in those revenue-driving programs, with the aim of generating their own bump to the bottom line alongside winning championships.
“We’re seeing more and more of a movement toward if you generate it, you get it,” North Carolina athletic director Bubba Cunningham said in an interview with The Associated Press. <-
-> The ACC’s model centers around the expanded 12-team College Football Playoff. Teams could earn $4 million for an appearance, another $4 million for reaching the second round, $6 million for the semifinals and $6 million for the title game — a total of $20 million.
Teams also can earn success money by finishing in the top 25 of the CFP rankings and reaching a bowl game. And football money is positioned to climb.
“That grows as we go forward because those other numbers grow, and the CFP dollars grow,” ACC Commissioner Jim Phillips said. <-