Notwithstanding some of the dismissive comments on this thread, the RGIII comment is seen by the UConn marketing and communication folks as a big deal. And Susan Herbst is pushing them to use it. Yes, she called it fabulous.
Contemplate the impact of ads in CT publications and major out of town newspapers ( Boston, NY, Worcester, Prov, etc), press kits to media outlets and social media (Twitter, Facebook, Blogs) to spread the word ---with videos showing his words filling the screen followed by rapid fire shots of the Rent in full manic mode.
Example of an ad:
Did you hear what 2011 Heisman Trophy Winner, Robert Griffin III, said about UConn Football?
Q: ...When you were at Baylor, what was the toughest place for you to play in terms of crowd noise?
A: "...When we played at UConn my freshman year, that was the loudest place I've ever been as a football player. The stands are right next to the field, it was packed, and everyone was yelling. That was probably the coolest place for me to play....
Surprised? We're not. Come join the crowd and experience the FRENZY at Rentschler Field this fall.
2012 UConn Football Season Tickets are now on sale at uconnhuskies.com. Or call 860-xxx-"
Bottom line, for lots of smug media types and casual fans, this will be an eye opener. The hope is for a lot of "Really??---Wow!!--- Maybe we should check that place out” responses after seeing it.