That poll is about 10 years old and from 3 boards ago. We don't know the exact number now.
What women want from TV viewing is different than what men want, generally speaking. The reason that the announcers on ESPN ramble on about a player's grandmother or her favorite class in college is because the casual female viewer likes it. Women aren't into the big dunks and extreme physicality of men's basketball, for example, they like relating to the young women on the teams, seeing them as daughters or granddaughters and forming emotional attachments to them. It's what women
do, we try to relate to other women on a personal basis. That's why networks show those biographical snippits during the Olympics - we'll root for the Russian girl that lost her mom when she was a baby over the American girl because we care about her.
That men don't get this, or worse look down on our need to relate to other people as individuals, is a big problem for networks and newspapers. They understand we don't want "hard" news but they risk alienating male fans and women who prefer information without frills. ESPN actually doesn't get enough credit for at least trying to bridge the divide (
good article on ESPN & its attempt to attract women)
As for the board, well, it has become a more hospitable place in recent years (I hope) but there was a loooong stretch of time where the Boneyard wasn't an easy place for women to reside. The period when men's & women's fans shared the board was the worst. Fishy still teases with his references to "chicks's hoops", a holdover from the condescending attitudes of the men's team fans. As the board evolved, the attitudes improved gradually but posters could still be subjected to name calling or sneering comments from people that saw themselves as "real" sports fans. It was even worse if someone was a newbie to basketball - the more knowledgeable fans would laugh them off the board. Women didn't see any need to reside in a hostile atmosphere where they couldn't connect with other people.
Add to that the constant flame wars that would pop up with the LV fans, as well as fans of other programs, from time to time, and women just didn't want to be here. It was likewise on other sites. That's why I decided to be a tyrant for a while and really put my foot down, creating the Boneyard rules demanding civility and hesitating less to boot out the arrogant, condescending, sarcastic bozos that made the Boneyard a hostile place. It's helped, but you can't change a culture overnight. As the article linked above notes, it's a complicated issue.