I think the time to throw more money at football will be when we hire our NEXT head coach. I'd normally say Edsall needs the money for his staff to succeed but I feel that he's made some very bad choices this time around. I don't think he can recruit at the level he needs to in order to succeed either. If I am the new President, I get through next season and assess whether or not to fire Randy and make a splash hire or retain Randy and find him the money for a good staff. I have a feeling that another terrible season and the questions that come with it will cause Randy to get pretty grumpy and things may spiral out of control.
At that point, the next coach needs to be someone that is "out of our league". That's what it will take to bring in talent and bring back fans. I'd quietly be planning for it right now by figuring out where to trim the fat in the AD.
Since when has the AD planned anything ahead. Fix it when it becomes a problem is already too late.