I'm not sure how many of you are parents, but I have two kids in college and have spent an awful lot of time around young people in the last 20 years or so. About 10 years ago, i was at one of my sons' middle school (7th-9th grade) soccer games and was sitting in front of a group of cheerleaders for the other team. You should have heard them talking to each other about " this" and " that". Another time, I picked up the headphones for one of my kids online multi-player games and got an earful of 4 letter words. When they were in high school, I was quartermaster for the marching band and spent hours upon hours with 100 high schoolers and, wow, salty doesn't describe the words used. These are all good kids and good students, from good families. It's how kids talk. Swearing and being "cool", I guess you'd call itc is just a ritual of youth and I'd bet a lot of you under 60 grew up doing exactly the same thing years ago.
The college players aren't fragile flowers that are going to be emotionally damaged by a couple of f-bombs, they're strong, capable student-athletes that have banged bodies with 6' tall women and, I would guess, said a few pithy words here and there during the heat of the game themselves. It's just MHO but it's paternalistic of posters to think it's bad to swear around women because it might hurt them somehow.
As I used to say in college, noise.