Where he goes won't be decided by which college has the biggest NIL pot to offer. His NIL money is going to come directly from massive $$$ contracts with corporations, not from universities. He'll end up with the same $$$ whichever college he attends.
Where he goes also won't be decided by which college claims to have the most opportunistic path to the NBA. He'll be the #1 pick in the NBA draft regardless of where he attends.
Where he goes will come down to where he believes he'll enjoy his college experience the most. And the major part of that experience will be everything associated with playing major college basketball: coaches, teammates, fans, arenas, competition, family, culture.
All things being equal it'll come down to enjoyment. Where does he feel he'll most enjoy his one year on campus playing college basketball?
I wouldn't bet against UConn.