Don't look at UMASS basketball for what they are now, look at them for what they could be if we upgrade them. We saw what they could be in the 90's, that potential is still there.
Look at what the AAC conference has done for Houston, SMU, and UCF basketball, this league brings teams to life, UMASS would be an excellent basketball addition for the AAC, they are a flagship state university in a state with over 5 million. In addition to all that we should want to add them to our league before the C7 add them to their league. Adding VCU and UMASS basketball only could instantly vault us past the C7 permanently.
On top of all that adding those schools would give the AAC much needed ballast if and when we get poached. If the Big 12 decided to add Houston and UCF we want to be able to take the hit without having the league fall apart.