Newsflash: College sports is crooked. Always has been, always will be.
You can go back 50 years to players getting bags of money, girls, cars, etc. NIL helped with some of that, but I'm sure there is squishy NIL and non-NIL situations nowadays. You have recruiting violations, contacting players outside the rules. Coaches in cahoots with scumbag sneaker reps and agents. Players committing serious legal crimes (drunk driving, sexual allegations, etc) and somehow that getting swept under the rug.
The marketing of college sports is great with the yeah-rah-rah good ol' fashioned Americana playing to the masses...but make no mistake, it's always been and always will have a slimy undercurrent.