The reality is that there's no brand left to protect. The only options are to add more C-USA schools. So what's the difference if we bring them into whatever conference we're "creating" or if we join them. To be honest, the only way I see this conference landing a TV deal is by joining a conference with a pre-existing one. No one wants to touch the NNNNBE because UConn and Cincy will jump at anything and they are the only reasons to offer a semi-decent tv deal. Boise leaving shows that there is no TV deal in the works and that if the MWC deal, plus whatever their own tv deal is, is better, than there's nothing left for UConn.....