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Michigan and Michigan St., Purdue and Indiana, Illinois and Northwestern. Half the conference comes from states with multiple teams.
I'm writing of the Big 10 in the aggregate. Those teams are all in the Big 10, so the Big 10 has a monopoly on the state, so that buttresses my premise. Monopolization of a state is a hallmark of the Big 10. As noted above, some small exceptions (IA State, Pitt, Cincy) but these are pesky threats.
A team like Virginia Tech threatens UVA.
Would the Big 10 want to go into a southern culture with the weaker team? That question answers itself. That's why UNC and Va Tech are nonstarters. GTech even worse-further south and deeeeep into UGA territory.
U. Virginia is not the equivalent of Pittsburgh and Iowa St. It is something quite different compared to Va. tech.