Regarding the value of schools:
When the Big 12 did their dog and pony show in 2016 with UConn, BYU, Houston, Cincinnati, Memphis and UCF, there was a story written by John Ourand in which he said: "The Big 12’s TV partners are pushing back on the conference’s plans to expand. ESPN and Fox Sports believe that expansion with schools from outside the power five conferences will water down the Big 12 and make it less valuable, not more, sources said. Both networks, according to sources, are digging their heels in against paying those kinds of increases based on expansion with schools outside the power five." It ended up that ESPN and Fox paid the Big12 a nominal amount NOT to expand.
Yet, 5 years later, the BIg12 added Houston, BYU, Cincinnati, and UCF. Suddenly, their value changed from G5 value to Power 5 value.