That was about as douchey a response as I have ever seen on this board, and Whaler posts here several times a day. If you weren't such a dick, you would have seen the post where I said that players don't throw games, I wouldn't put it past coaches or officials to put their finger on the scale though.
But I have been in the business world for a long time, and I have also seen lives ruined when people let pride cost their company money. Pride is a terrible influence on business decisions, and in case you haven't been paying attention, college football is a business.
No more douchey than a number of your posts, including the one where you belittled my point as coming from the aspect of a middle school coach. Eye for an eye? Yet now, you sink so low as to call me a dick. Funny, you were accusing others of name calling, yet now the same doesn't apply to you. Got it.
As far as officiating goes, that's another story. The NBA has long had the stigma of leaning calls toward star players. So does NCAA basketball (Blake Griffen and his plowing people over is one that I will always remember). Could the Big10 have their officials call it towards OSU? Sure, it's more likely than a school throwing a game themselves.
Of course it's a business. They will see more money pass through their coffers than we could ever imagine. These schools know how much money they will receive when one of their conference mates makes the playoffs ($6,000,000) and when they make one of the other bowls in the series ($4,000,000). Let's say that Wisconsisn would have won that game. It would have bumped OSU to one of the other bowls and bumped up a Big12 team. My guess is the Big10 would have had Wisconsin and OSU, bumping out MSU. in those games. Loss of $2,000,000 million. Divide that by 11 (worst case scenario that UNL, UMD, and Rutgers aren't getting a bowl share), and Wisconsin would lose $182,000 dollars. There's a slight chance that all three could have made the bowls. In that case, they would have made $182,000 for not throwing the game.
Link to college football playoff distribution
Unless the page is lying (it's the NCAA, you never know), I don't see the cost benefit to Wisconsin throwing that game.