There are always some purist WCBB folks who want to believe that 'if you build it, they will come' and certainly a program like Uconn followed that mode over 10 years from the 80s to 90s, but that takes time, a great coach, and some luck. Marketing is a huge part of building (and maintaining) an audience for any sport - just ask the NFL and their big money spends to enhance the game day experience to keep fans in the stadium and not at home on the couch.
So ... I like anything teams try to up the attendance and wish more teams and administrations would do the same. And I think the proposed plan to created semi-permanent sites for the NCAA regionals and finals is also a great idea - get cities and arenas to commit longer term and put their marketing departments to work building a 'brand' over more than a single weekend once every five or ten years.