The names are getting crazier and crazier because there are so many beers now that you need something that isn't already used. Tree House is funny. They just add words to their existing beers to make it easy. For example, they came out with Treat. Then they had Super Treat, which was a better version of Treat. Then they came out with Mega Treat, which was a better version of Super Treat. Is Stupendous Treat next? Or they add letters to a beer. For example they have Julius as one of their flagship beers. Then they have Jjjuliusss. And King Jjjuliusss.