Probably injecting some controversy here, but I think people should band together and agree to stop going to Treehouse. It’s not like they are a local micro brewery that needs the extra support. These guys are multi gajillionaires with an enormous brewing and canning capacity. People drive sometimes hours, wait in line in their cars for an hour to pick it up. Even before the pandemic the tap room was not great, nor were the food options. But people continue to flock there to the continued benefit of the profit margins.
I love Treehouse beer. I had been going there since they were in a shack and only had growler fills of green and Julius. I wen out of my way to get it when there was nothing else like it available. But now, while Treehouse might even mak an argument for being the best brewer of IPAs, I can always find something at the package store that is on a par and sometimes refreshingly better. And that’s where, at this point, we should be able to get Treehouse beer They should be distributing, like everyone else. But I get that they are effective capitalists and will continue to bank the money they would have to share with truckers and shop owners as long as people go ridiculously out of their way to get beer that maintains a myth of scarcity.
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