I think it’s all the money they are investing in their athletic programs. Rutgers finished at the bottom or near the bottom of the Big Ten standings in almost every sport for their first several years in the conference, but they have improved in many sports. Last year, Rutgers won the conference title in Women’s Soccer and the conference tournament in field hockey. They almost won the conference title in baseball but faltered at the end of the season. They had not won any conference titles in the Big ten prior to last year. They have also qualified for the NCAA basketball tournament and played in the Gator Bowl, although that one was due to A&M being unable to compete.
Rutgers borrowed money against future conference earnings to do this. I think the Rutgers strategy has been to make significant investments in their sports to be able to compete in the B1G, knowing larger payouts are on their way to pay the money back. So far, that strategy appears to be working. They are at least better than they were in most sports. Whether that translates into competing for conference championships in additional sports remains to be seen.