If you have a coach you like, you have to do what you can to make him happy. That means compensation, staff compensation and monetary and non-monetary support for his program.
You also have to realize that, in football, there are a good number of programs that will simply be able to offer him more of all of these to make him happy, and if they do and he takes their offer it will suck but we will be in much better position for the next hire -- both because of Mora's buy out, which can be used to pay the next coach, because this year will certainly increase attendance and revenue and because he won't have to pull a program out of the toilet -- and Dave B just has to do his job again. But until we're a P-5 school or the whole landscape of college football changes, there will simply be a number of schools that can offer him more than we can and if he's performing he will have offseason decisions to make.