Each of the 90 existing Miami scholarship players will be offered a $500 a month contract (up to $6000 for a year) to endorse American Top Team through their social media accounts, personal appearances and other marketing vehicles. If all 90 players opt to accept a deal, the total American Top Team investment in year one could reach $540,000.
The deal is being administered by a new marketing company - "Bring Back The U" - which was created by South Florida businessman Dan Lambert, who founded American Top Team and is a longtime Golden Cane and member at CaneSport.com.
Lambert also hopes to recruit other businesses to offer similar NIL deals to Hurricane players this year and in the future.