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How does a television network make money? By selling advertising time. Everything else they can do for money is fluff. It's advertising time that's the key.
You have to ask yourself. How do I reach more people......not with sports.....with real time advertising........not DVR'd, not recorded........advertising on LIVE tv - that they need to watch.
That's the simple question that all of this sports broadcasting billion dollar contracts are about. The ability to reach the 18-49 male demographic with live advertising.
There's a big difference b/w the reach of cable television and the reach of networks that can go across public airwaves as well as digitally on cable, or online. Cox and ESPN were battling with cable companies as recently as January about the price of carrying ESPN on the basic tier packages and being dropped from basic tiers.
I was watching the NHL playoffs last night on NBCSports, and they're clearly making a move to the streaming world as well, as they were repeatedly advertising a streaming app to watch games.
THis info came out last week re: Comcast Sportsnet channels and NBC selling advertising time.
http://www.mediabistro.com/tvspy/nb...g-for-comcast-regional-sports-networks_b45595
You have to ask yourself. How do I reach more people......not with sports.....with real time advertising........not DVR'd, not recorded........advertising on LIVE tv - that they need to watch.
That's the simple question that all of this sports broadcasting billion dollar contracts are about. The ability to reach the 18-49 male demographic with live advertising.
There's a big difference b/w the reach of cable television and the reach of networks that can go across public airwaves as well as digitally on cable, or online. Cox and ESPN were battling with cable companies as recently as January about the price of carrying ESPN on the basic tier packages and being dropped from basic tiers.
I was watching the NHL playoffs last night on NBCSports, and they're clearly making a move to the streaming world as well, as they were repeatedly advertising a streaming app to watch games.
THis info came out last week re: Comcast Sportsnet channels and NBC selling advertising time.
http://www.mediabistro.com/tvspy/nb...g-for-comcast-regional-sports-networks_b45595