If they won't they deserve what they get. Any fan who won't pony up $5 a month isn't a fan. This wouldn't be an issue even at a school like Iowa State, they'd all sign up immediately.
The best possible thing for UConn's future would be for ESPN to see an absolute flood of people in New England and metro New York signing up for ESPN+. If we don't we have validated everybody who ever said UConn has no value to a P5 and it isn't big time. The sky is just fine, unless we bring it down upon us.
As for the PR, it was obviously leaked anonymously on purpose so that UConn can tweak the AAC and ESPN without anything official being said. It was a nudge that said....get this done.