When college football started taking its business bigtime, killing rivalry, pomp, and circumstance in favor of TV dollars, Astroturf PR campaigns and "rebranding", etc, they turned this beautiful sport and collegiate community of athletics into a commercial, bloodless enterprise.
They will reap the results of that action.
I am 29 years old, not 75. Yet Even in my limited historical perspective I can see the signs. Dropping attendance, overtaxed donors, unnurtured young grads priced out and feeling like a revenue source and not a community member.
I hate that I am Right.