The only reason why UConn brings more to the table right now than a school like Baylor, Iowa State, or Cincinnati is because of the basketball programs. Football has not reached the level of being a national brand, yet. The reason UConn is a national brand name is because of things like Kemba Walker going on TV shows left and right, Jim Calhoun being a regular on the ESPN.com frontpage, Auriemma being in multiple national commercials, Ray Allen winning NBA championships and being in movies, all of which are linked to UConn. Not to mention the basketball programs winning 9 championships since 1999. The women's streak last year got more UConn-specific attention on Sportscenter than anything the football team has done since its inception, save a few mentions on the BCS shows last year, mostly in passing reference to being the predicted punching bag for OU. They had breaking news stories pop up on all of their networks, and they cut into a live broadcast to tell everyone that we'd lost to Stanford.
I guarantee you if you asked some Joe on the street in any state but Connecticut, tell me the first thing that pops into your head when you hear the name UConn, 95% of the time it will be basketball related. I would venture to guess that that same Joe's first thought about the football program, tragically, would most of the time have something to do with Jazz, if he had any specific first thoughts about the football team. But the good news is, most of those people around the country, even in the far reaching states, will have something to think of, and they're more likely to keep the TV on when they see UConn on TV. That's what the network execs want. Our football team is definitely making progress and is slowly carving a name for itself, and can definitely vault itself to this status, but the brand name recognition nationwide right now is coming primarily from basketball.