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The extent can be debated but the AAC was a big problem. Women's hoops didn't miss a beat because there are far fewer national brands and UCONN and Geno are the kingpins. Hurley may have been successful but I believe there is no way Cling Kong comes to UCONN knowing he is playing in the freaking AAC. AD Dave Benedict's quote from the USA Today article I posted in the Big 12 thread:The AAC's impact to UConn athletic success is way overstated. Crappy coaching on both the football and men's basketball programs almost took UConn down. Women's hoops never missed a beat, again due to coaching. The AAC's impact to UConn casual fan interest... that definitely was a problem, albeit one that would've been mitigated to an extent by winning more.
Now that doesn't mean that the move hasn't turned out to be the right one. I think it's an unquestionable success and given the CR ripples was absolutely the right move; but Hurley would've been successful in either conference and to that point had UConn improving and rolling going into the AAC tournament in 2020 where they looked ready to make some noise prior to the cancellation.
“You have to be able to recruit,” Connecticut athletics director David Benedict said. “It’s a very competitive league, but in the northeast and particular in New England and the Tri-State area, that league did not resonate. And we had to be successful recruiting against the Big East and the ACC, and we were in the AAC and it just wasn’t working. It doesn't mean it won’t work for other people, but it wasn’t working for us.”