Dwyane Wade, who will be inducted into the Naismith Basketball Hall of Fame next month, is joining the ownership group of the WNBA's Chicago Sky.
www.espn.com
"We all talk about support, and support looks different for everyone," Wade, who will be inducted into the Naismith Basketball Hall of Fame next month, told ESPN. "And so instead of tweeting out and saying 'go support the W,' instead of showing up at the game and supporting, I wanted to take it to that next level, and this was the next level for me."
Since this is occurring in season.
Clearly the kind of step necessary to improve the visibility and reach of women's basketball.
Hopefully Wade will be a more successful owner than MJ and I think that this type of celebrity investment can kickstart a new phase for the league including:
1. A high level Major League media deal
2. Successful expansion
3. The foundation for both sustainable growth and a expanding share of the sports entertainment market