It's all about the 1. coach, 2 facilities and 3. schedule. Memphis is a fun town, has nice facilities and they play a good schedule. Penny is obviously well liked locally and nationally for that matter. You only need to be one of 68 in bball to get a crack at a nati, not one of 4. Totally different layout for fball. There is always going to be more P5 schools present because they can afford the 3 factors. However, it's a sport where you can fund it internally unlike fball. Facilities are more important than people think. Kids nowadays don't want to rough it so to speak. It definitely helps to have nice arena's and practice facilities, dorms etc. You fall behind on that, all the conference in the world won't help unless you spend the money