And why do we come out first? Why can't we make the visiting team come out first so that they can then hear the crowd as we take the field?
Well Alum86 I agree it would be preferable for us to come out 2nd so the visiting team can observe and hear the roaring UConn fans as our Huskies take the field. The only problem is that there are normally so few fans in their seats to cheer at that moment it would be an even bigger embarrassment for us to highlight the moment. Getting our fans in early to create the frenzy that is so prevelant at other stadiums is one of the biggest challenges for our program. I sent WM this email some time back and it illustrates the point.
Warde,
I was surprised at the headline the media attached to your recent comments about conference expansion. It appears (not surprisingly) that the writer missed the point. I understand that it’s not easy to control how the media chooses to shape our image, but we fans can have an impact on that image by showing up in large numbers and cheering loudly. Sadly, in recent years, we haven't done so well.
Here's the TV image all the viewers in North Carolina and throughout the ACC saw at kickoff of our home game last season vs NC State.
https://www.dropbox.com/l/1ATJooSLB1xp4UItJ3lqVb
Images like this create negative impressions and make it easier for those who don't favor UConn’s interests to label our football program (fairly or unfairly) as “not ready for prime time” and our fans as indifferent and apathetic. Would the visual image have looked any different if our team had been winning in an exciting fashion? Perhaps. But we can’t wait to test that theory. Despite our rather dismal record the past few years, fan support needs to increase now.
These games are in many ways UConn's version of a job interview. We’re "interviewing" with conference commissioners, TV networks, media pundits and the public. Any decision maker or opinion crafter tuning into the start of our NC State game that afternoon would have concluded that we came to the interview with unpolished shoes and unbuttoned shirts. In short, we haven't been making a very good impression.
Look at these 10-second videos. The first is from the Rent during the aforementioned UConn vs NC State game and the second was taken at NC State when they played Virginia Tech a few weeks’ later. They were both taken at the same time—at the end of pre-game activities and just before kickoff. Keep your eye on the stands and notice the stark difference.
http://www.tubechop.com/watch/987504
http://www.tubechop.com/watch/987488
This is all about demonstrating passion for and interest in a football program. Let's remember that NC State is not Alabama or Michigan--far from it. In fact, they're a lot like us; labeled as a basketball school and hardly world-beaters at winning football games. Yet, somehow, their fans manage to show up in droves and in their seats by kickoff. Rentschler Field needs to be similarly full and rocking at kickoff, especially for spotlight games like Maryland and especially Michigan. But we can’t just wish it so.
There’s no easy fix here, but we need to find ways to get incrementally better at getting our fans in their seats earlier. The challenge is in determining the reasons why they aren’t, and addressing ways to solve the problem squarely and quickly. While we may lack the depth of football culture that permeates the lives of folks in other regions, this should be a correctable situation given the right creative strategy. While a slow economy might affect attendance generally, it still can’t account for fans already on premises and yet still arriving late to their seats. Some possible fixes could be lengthening tailgating hours, loud warning signals, or early seat arrival incentives.
While I'm sure the last thing you need are inmates running the asylum (lol) several fans have actually expressed some surprisingly rational ideas. Here are merely a few examples.
INVENTIVES: All fans that are in their seats 15 minutes prior to kickoff can be entered into a raffle to win one of several prizes. First prize could be something tangible like an "i-Pod" or “Dr. Dre Beats earphones”. Other prizes could be season tickets. I’m sure there are lots of other possibilities
HUSKY FAN CARD: All UConn students, alumni and fans could sign up online to get a Husky Card (which could even be an app in a mobile phone device). Fans would swipe their card before selected purchases allowing them to build up “Husky Points”. Those points would count toward the purchase of Husky merchandise. Accumulated points could become a factor in the student ticket lottery system giving the most deserving and loyal supporters earlier access to tickets. A cardholder’s friends and family could also add value to the card through the website at holidays and birthdays. Since the point value on the cards would essentially be spent on UConn related purchases from approved vendors, the University should reasonably be able to recoup its investment.
One important way in which UConn Football could benefit from the Husky Card is getting people into their seats prior to kickoff. Any fan whose card is scanned at least 15 minutes prior to kickoff would receive a "bonus deposit" on their card to spend on merchandise, food and/or beverages. It may be just enough incentive to get more fans in their seats earlier.
If technical and contractual details can be worked out, it's not a stretch to believe that social media, word of mouth, and UConn’s own promotion department would generate a buzz about this membership incentive. It should at least be explored.
Warde, I really don’t know if these are viable ideas or even creative ones but my experience in business is that whenever you encourage participation of the troops to help solve a sticky problem it gives them some skin in the game, and helps them support whatever path is ultimately chosen. Might you consider and encourage participation by a select group of fans in seeking ways to improve our game-day image and experience? Our athletes deserve it and our University needs it—especially now.
All the best,