In order for NBC/Comcast to receive any major ROI from the Big East, they will have to:
a) Pay the league as if it's a big-boy conference. At worst, find out what the ACC's new payout will be and match/exceed it; at best, give the league the PAC-12 treatment. Then after they make the investment,...
b)Promote the bejeezus out of it. Use all the bells and whistles that the other BCS leagues benefit from: non-stop blather from daily talk shows, cut-ins during other sporting events, cross-marketing during normal NBC programming...the works. In short, make their viewers as aware (or as sick) of their product as CBS and ABC viewers are of the SEC and ACC, respectively.then...
c) Use the best broadcasters and technology they have on most (if not all) of their games. Quality on the screen and in listeners' ears will go a long way towards helping legitimize (read: sell) the Big East product. Break out all the fancy field-cams, mic the coaches/players, do all the stuff that gets done for the major games from the other leagues. Don't put no-name hacks on the biggest games, and if you're going to use women in the booth, if she knows her stuff (a Doris Burke, for example) then legitimize her by putting her front-and-center on ALL the big games. Tangenting here a bit - I say this because even though there are quite a few legit women around as announcers, having a female voice in the booth on a broadcast is still stigmatized as 'small-time'. As great as Burke is, have you ever heard her call a big SEC FB game? A BCS bowl? A major hoops tourney other than the Big East's? Exactly.
If NBC Sports and their new guy (Lazarus? PERFECT name, btw) really want to get into the CFB game they will have to roll up their sleeves and help the Big East off the mat perception- and money-wise,not only for their immediate bottom line but also to show the other BCS leagues that when their deals are up, there's another viable option to help promote their product effectively.
IMHO the Stamford Gang would be so much better for the Big East - and UConn - than the Bristol Boys. I kinda wish that Providence could break the ESPN deal and re-neg the TV deal now instead of next SEP...