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- Sep 17, 2011
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Here is the base problem for NBC. They have ND on for 7 of the 12/13 weeks of college football. ND will not give up the right to be the featured and quite possibly the only game on NBC on Saturday. And if they do allow NBC to have another Saturday game, I am sure they will want to be paid for their concession. So you have less than 50% of the season available for the BE to be on the big boy network at a cost plus for ND. NBCSports/Versus is a minor player in the cable world just like the CBS Sports Network. No major games ever make those networks. So does NBC suddenly expand to be like ABC/ESPN with multiple games on Saturday and are there enough advertiser dollars available to justify a contract like you think should be offered? Highly unlikely in my opinion.My point is that those schools will at least have the opportunity to reevaluate leaving as long as the 27 month clause holds up. Numbers will be presented including them and they can decide if it's enough to make them reconsider leaving. We know the starting point was pretty equal to the ACC and that wasn't on the open market.
The market will ultimately decide what happens but everyone has a price in this. If NBC/Fox make an offer closer to PAC 12 numbers than ACC numbers they'll have to think long and hard about staying.
Here is the base problem with Fox. They have no CFB presence and the Fox regional affiliates have some ties to specific schools and conferences already. So does Fox add a national game on Saturday when they already have MLB thru October? That leaves 1 month and 1 week for CFB. Do they put in the dollars for a Saturday night game on the national network? Saturday is a pretty good ratings night for Fox and /X game that has had some decent west coast teams has had really poor ratings. Again, how does the the big contract fit into the reality for Fox? Everything would need to flow to the regionals and regional cable networks do lousy ratings which equals bad advertising revenue.
ABC/ESPN has approximately 24 slots to fill every week between weeknight (Wed-Fri) and Saturday games. They have the formula and they have the ratings and they know exactly what each team, on which night/day and market will bring. They were able to get the ACC on a lowball number that was a big jump over their prior number. They were going to give the BE the same and then you lose 2 teams that must have had some value to the BE contract proposal because the ACC contract will be going up when they join the ACC. And now the most successful BE team over the last 20 years is gone too. It is my opinion that the teams did not walk solely for money. They ran away because they determined that the BE was not working for them in many ways. I don't think adding 4 western schools takes away any of the fundamental reasons they are leaving nor will those 4 schools add enough value to the best and most likely bidder for the TV contract.
You can put lipstick on a pig and call it pretty if you want, but the BE is not pretty. It has not been pretty as an all sports conference for BCS football teams for a long time.