I think that there is no easy answer when trying to sort out recruiting. Trying to pick the 'one' thing that affects recruiting is like trying to figure which leaf on a tree will fall first in autumn.
I think that all the factors that people mention come into play... and the weight/importance factors vary by the individual kids.
The school - where it is located, where they play, what facilities are available for training, what academics are available, who are the alumni in the pros... what the name means from a history/legacy perspective.
The Staff - who they are, how they approach kids, how they approach parents, what systems will feature the kids, what culture will they foster... What fame is attached to their name, how they sell their own opportunity.
The Conference - who do you play, where will you play, what is 'national exposure'.
The Kid - who else is interested, who else has offered, are they going to have the grades to get in, do they like the build challenge, do they have the work ethic to overcome all the barriers that our current status has raised?
and on and on... there are inputs from parents, coaches, family.
I refuse to believe that RE2.0 is riding out a string, and coasting along. It never has been his way. He's on the road, with his staff, and they are seeing who they think will fit the program.
All I can do is trust the process, get to any game that I can get to, enjoy a tailgate with my football family, and watch the game until it is time to go. I enjoy from it what I can, and keep it simple.