My wife is a non-sports fan, despite being such a gym freak. Ironically, we met at a UConn game when she was dragged along by some friends of friends.
We went to one game together. When I went to turn on the radio show after to hear player comments, she exlaimed "What? More of THE sports?" We haven't been since.
We have ground rules in our house. I'm allowed to do and say whatever I want, she plays on her phone. But I also am required to watch 3 hours of whatever stupid reality show she's on about as payment.