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TRI: depends what sort of "popular" you mean. For example, Purdue had a long run where they seemed, or seem, to be a strong rival to IU on several dimensions.......similar in undergrad size, I believe.....Purdue has dominated on the gridiron by about 2/1.....not sure about research dollars, but I know Purdue brings in a lot of it.

I can't think of a state in which the Land-Grant university is more popular than the "Flagship" university. USCarolina, Texas, UNC, UVA, Michigan, Oklahoma, Indiana, Kansas, Iowa, Oregon...et al ..have more fans and money than their counterparts in their respective states.