- Strong athletic department anchored by multiple programs with national championships. More basketball championships than any other university.
- Strong academics. (Yes, those are important too).
- Strong fan support/presence in an underserved section of the country (New England/NYC).
- Strong brand/name recognition.
Football may be in the driver's seat today (hell, it might be the whole freakin' bus) but it is under pressure at all levels. UConn would be a nice insurance policy if interest in football goes into decline. I bet most, if not all, P5 conferences would trade one of their current members for UConn right now if they could.