I’m projecting some intellgence on the athletic department with these assumptions:
1. UConn’s desire is to have the women’s games on SNY
2. ESPNs desire is to grow ESPN+ off UConn women’s basketball
UConn is going to use the data from this survey to show ESPN that their core fanbase can’t be monetized through ESPN+ yet. They want to grease the skids for SNY to pay a reasonable amount to keep the rights in SNY’s cable footprint and trade the national feed going behind the paywall.
SNY is in a terrible spot because SNY will be dropped by cable in at least four counties immediately without UConn.
UConn is looking for data that convinces ESPN to sell local rights to SNY at a price that SNY can afford by proving the fanbase isn’t sophisticated enough for ESPN+ to realize the full value of what they bought if they immediatly stick it behind a paywall.
Back to the question CTMike asked, I think it's now VERY clear that UConn leadership had zero involvement in the new deal.
For everyone who has spent the last few years pontificating about how valuable UConn is to the AAC, I think it's obvious that neither Aresco nor any of the other schools feels that way. While we complain about the schools we are "stuck with" they are complaining about being stuck with us also.