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I keep saying this, but in all parts of this country demographics are changing quickly. I just got back from a long trip to Wyoming and the amount of Asia and Asian-Indian tourists was astounding in cowboy country. Many looked like new Americans out to see the country and not groups on planned international tours. I encountered more Asians on hikes than I have ever encountered at live college sports. It continues to be the case that many new large ethnic groups in this country are not valuing the live sports experience. Yes, they may consume the tv version and clothing, but I don’t see them at the stadiums. Sports departments are not reaching these people.
This is not the only issue, but it is one part of the story.
The tourists you're referencing may not be residents of the USA.
The photo at the start of the attached article shows Chinese tourists in a rural part of France. They're there because some scenes from a popular Chinese TV series were filmed in the lavender fields in that area and the boom in cheap travel alternatives now allows them to go there and take selfies. Maybe the Asians you saw like Western movies?
The article is long and provides some unbelievable statistics about how the tremendous boom in travel all over the world is changing, negatively, many of the world's most popular tourist destinations. One example was on Majorca where the local residents are so offended by the tourist takeover that some were throwing horse "apples" at tourist groups.
A sociologist quoted in the article suggested: "Mass tourism is a phenomenon of our post-materialistic society. Possessions are no longer a priority -- we just want to be entertained," he says.