None of the schools are putting up any of this money. I keep seeing X school has a good NIL budget, but it's all third parties, donors, boosters. The schools can't do it. At best they can introduce players to those who can.
NCAA is going to come down on this stuff in recruiting. They will do their best to allow NIL but not allow it as an inducement to sign with a school out of HS or as a transfer. Charlie Baker is already talking about it, and I think the coaches and schools mostly want to get it under control.