- Joined
- Aug 24, 2011
- Messages
- 4,629
- Reaction Score
- 12,963
This is a great post. And this is what the Big Ten may not have thought through enough. The issue was never were their members as popular in the Northeast as Big East members (yes) or were eastern college football audiences small or large (small). The issue was what if you took UConn and RU and Syracuse and one of MD, Pitt or BC and you had your midwestern football schools playing eastern schools on the east coast regularly -- would that have created a market that you could then sell to?
I still think the answer was that that plan had a good chance of working, but it may be too late now.
I could not agree more with this. College football is a regional market for the vast majority of programs / fans. In the quest for immediate dollars this has been ignored. The interests of big swaths of existing and POTENTIAL fans have been ignored. We run our business with a laser focus on the customer over the long-term (i.e. we want them as a customer forever whether we have them now are hope to have them in the future). Once you take your eye off the customer you take on huge risks....HUGE!
One small example. I am a big college football fan, especially by New England standards. Along with UCONN, I have watched and attended a lot of BC and Syracuse football. I could give a rat's ass about either of those programs as they struggle at the bottom rungs of the ACC. Why would I care about them? What interest did they show to me as a college football fan? I think that without meaningful success on the field (competing for conference championships) they run the risk of limiting their regional support largely to their alumni base. That's not a good plan for private schools imo. If they struggle consistently, their stadiums will look just like Dukes, they will be almost filled when the Noles or Clemson come to town and empty otherwise.
