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From what I recall about the RU rationalization, the B10 network gets $ from each cable subscriber in a state the B10 has a school in, as long as the cable provider carries the B10 network. So the game is to compile potential tv households, not actual tv viewers. And NY state has got em.
But of course the truth is that states like PA (and let's say PSU is more popular in PA than RU is in NJ) the BTN is not on basic or the first tier of cable. The BTN hasn't struck gold in PA. yet.
