One of the (many) problems that newspapers faced (I have a sportswriter as a friend) is that newspapers offered broad content when many of their consumers wanted more narrow content. The internet allowed customers to view the content they wanted and for the newspapers to measure what the customers were reading. Unfortunately, writers at many newspapers are not paid based on what customers actually read, but based on seniority. That business model doesn't work in the LT.
Personally, I think The Athletic has an opportunity to become the "newspaper" for sports, but I just don't see the management or vision from the NYT. I think The Athletic needs to be a combination of writing, social media, videos, interactive, partnerships,....