????
Print is profitable but no one buys it???
Welp, that means it isn’t profitable.
At the end of the day (or beginning for a morning paper) you need a consumer willing to consume a product. And newspapers aren't it for news consumers.
Otherwise it's not a business.
Newspaper board rooms were filled with newspeople for too long who were too attached to delivering "news" to consumers 12 hours after the entire world already consumed it via mobile devices, TV or other medium.
Print as a news medium is done for ever.
You can do features, interviews or other human interest stories but print for news is dead print
Print isn’t profitable anymore. When there was a high paid circulation, combined with advertising dollars print was an absolute minting factory.
Now? News has become a commodity.
Think about The Boneyard.
You see an article that I wrote, you discuss it here. I get a link. No one here bought or paid for the link, no one looked at the advertising.
So. How do I make money? It isn’t the news anymore, it is a Facebook, google and other aggregation services.
The people who make money off the news aren’t the people who reported originally. It is the aggregation shops that take 5 news sources, chop it up, amplify it in social and push, and make money on the volume of the content they are repurposing.
Being an original reporter doesn’t pay anymore.
One of my jobs at Espn was resurfacing our original content and trying to fight with bleacher, barstool etc.
ESPN has so much content, bleacher report would amplify Espn content (and make money off it) better than espn did. They would beat us to market on our own stories.
That’s why Espn has actually gotten away from original reporting outside of tweets