They hired Hackett because that is what Rodgers wanted, but (from the outside looking in) I wouldn't say it was to "lure" Rodgers per se'. Rodgers to the Jets was one of worst kept secrets of the offseason. Particularly after they signed former Packers in Allen Lazard, Randall Cobb, Malik Taylor, and Billy Turner (among others). None are doing anything of note to help the Jets.
Hackett doesn't seem to be putting Jimmy and Joe in the best position to succeed, but the Jimmys and Joes with whom he has to work in November are surely not the ones they envisioned in August.