LOL.
Winning creates a brand. Not the other way around.
What is so hard to comprehend about that?
But if you think it's a "crisis", drama, drama, drama.
I have to agree with this sentiment once again. I watched every minute of the ND / UCONN game and could not tell you what they had on for uniforms except what I read here. I was watching #2 vs #3, they could have been in practice sweats with red vs yellow practice jerseys and I would still know this was ND vs CT.
I wonder how many recruits from CT went to Penn ST. Fla, Wisconsin etc because their unis were more exciting? Our uniforms are not a crisis.
As for all those preaching marketing I could save a lot of drawer space if every UConn shirt looked the same. Some folks like myself get some new apparel every Christmas because it does not look like what I already have in stock. I would have to say this is smart marketing.
Last but not least I would advise all those banging their heads against the wall over uniforms to remove the padding, put yourself out of misery. We have much bigger bumps in the road to over come than the font of our C. I actually went back and researched our football win over ND and could not find a single article, blog or comment on a board attributing it to our uniforms.
Just say'n.........