You're missing the point that the reason it draws is because it's in the biggest city in the free world, and folks and businesses are looking for something to do. If you hold that tourney in Milwaukee or Omaha it's going to be just like the rest of the tourneys. The fact that it draws well(which it has always done) isn't indicative of the conference being some big bell cow as much as it's in a great location with an absence of bball right now. The tv ratings during the regular season are the reality of the situation.