Gars- Benefits of Memphis is Beale St. One of the great entertainment stips in the country. Great live music, food and street performers, roads are closed to cars and you can take your drink from bar to bar in Solo cups. For a weekend trip you can stay at the Peabody hotel or any one of the chain hotels.
As far as small market good teams, look at Alabama, Auburn, VT, WVU and Texas Tech are all in much smaller TV markets. Teams like FSU, Nebraska, Clemson or South Carolina are in smaller markets. But, all of them have multiple generations of football fans built in to the fan base and the areas/states damn near shut down for their games.
A winning tradition can overcome a lot of other shortfalls.
Again, I'm not happy that we are in the position we are in and it's by no means my preferred position, but given our situation I can handle adding all the good schools west of the Mississippi and add a few good ones east of the Mississippi. We can't sell a vision of history and tradition. We have to go all in on growth and future markets. Shitttty, but reality.