Tuition also generates money for schools. They should have to pay their own way and give up the scholarship.
A person in my industry was equipment manager for 4 years at Florida. Worked 85 hours a week doing that along with doing their own class work and going to classes and paid their own way through college. Athletes already receive well over $60k/yr factoring in tuition,room, board, all the free gear, meals, books, school supplies, laptop,the list goes on. Yes they deserve to profit off their likeness but at this point they should learn a real life lesson and also pay their own way if they are receiving all those extra benefits