SWEET - UConn is One of College Basketball’s Top Global Brands | The Boneyard

SWEET - UConn is One of College Basketball’s Top Global Brands

IMG_3255.jpeg
 
.-.
storrsroars said:
The quote says, "Once a small-market program".

Yes, the UConn brand was small market, at least through 1989, and arguably a bit longer than that.

Plenty of things out there to be offended about. That write-up isn't one of them.
Expand ...
This makes no sense to me but whatever. Hard to know what people are even talking about these days when they're so imprecise. Those words sound like they mean UConn's market, which is Connecticut, and of course that's not small at all. It's quite big actually.
 
upstater said:
This makes no sense to me but whatever. Hard to know what people are even talking about these days when they're so imprecise. Those words sound like they mean UConn's market, which is Connecticut, and of course that's not small at all. It's quite big actually.
Expand ...
There is no denying the Whalers were a small-market team.

There was a time not all that long ago when UConn was not the 6th Borough, nor had much awareness in Boston.
 
AZHuskiePop said:
“Show me the money “
Expand ...
French market?
Saudi market?

Chinese market?

Would getting a following in these markets change the media dynamics?
 
Last edited:
I'll take it, but basing "Top Global Brand" on this metric is a bit ridiculous: Thirteen programs stand out with the biggest global outreach, based on the total number of languages their Wikipedia pages have been translated to.

So we have Russian, Indonesian, Portuguese and English.

Quick someone translate our Wikipedia page to Spanish, Chinese, Arabic, Hindi, Bengali, Japanese and Urdu!!
 
.-.
storrsroars said:
There is no denying the Whalers were a small-market team.

There was a time not all that long ago when UConn was not the 6th Borough, nor had much awareness in Boston.
Expand ...
There were only 21 pro hockey teams back then. Those teams didn't share their markets.

There are about 80 top teams in college basketball (non Mid Majors).

UConn's market is one of the biggest because it's the only school in that market.

Look around the college world and you won't see many big markets for these top schools. If we're talking about brand, that's something else. I'm not saying UConn had a huge brand.
 
OceanDoggie said:
Maybe some perspective for Him. Applications increased almost 4.5x (aka 450%) while U.S. population only increased 26% in that time and Connecticut only 10.7%.
Application-Count-2-343x400-1.png
Expand ...
What are we even talking about anymore?
This is not relevant to the discussion. No one said UConn was a national brand back then.
BUT--this graph doesn't really prove much either as non big sports schools have had similar application rises. Northeastern had 10,000 applicants in 1990 and has 98,000 now, without expansion.
 
upstater said:
What are we even talking about anymore?
This is not relevant to the discussion. No one said UConn was a national brand back then.
BUT--this graph doesn't really prove much either as non big sports schools have had similar application rises. Northeastern had 10,000 applicants in 1990 and has 98,000 now, without expansion.
Expand ...
This is because North Eastern University is 1) a Global Brand and 2) sits in a major Market. :)

news.northeastern.edu

Northeastern receives record undergraduate applications for fall 2024

University officials attribute the record number of undergraduate applications to Northeastern’s expanding global footprint.
news.northeastern.edu news.northeastern.edu

Northeastern University
Northeastern received a record number of undergraduate applications for the 2024-2025 academic year, which university officials attribute to the university’s expanding global footprint and its leadership in experiential learning.

Northeastern took in 98,373 applications for fall 2024, up from 96,631 in 2023, 91,000 in 2022, 75,244 in 2021 and 64,459 in 2020. That’s an increase of 33,914 applicants, or 53%, over five years, according to Satyajit Dattagupta, the university’s chief enrollment officer and senior vice chancellor.
Expand ...
 
Our page isn't on Spanish? Shocked.

I am also shocked it is NOT in Italian and Irish.
 
.-.
UConn Dan said:
I'll take it, but basing "Top Global Brand" on this metric is a bit ridiculous: Thirteen programs stand out with the biggest global outreach, based on the total number of languages their Wikipedia pages have been translated to.

So we have Russian, Indonesian, Portuguese and English.

Quick someone translate our Wikipedia page to Spanish, Chinese, Arabic, Hindi, Bengali, Japanese and Urdu!!
Expand ...
This is exactly the thought that went through my head when I started reading that article and it stating they were measuring brand by the number of languages their Wikipedia pages have been translated.
 
Umami Zen said:
All we can do is keep winning championships. The brand recognition will follow.
Expand ...
Uconn Is a lot like the University of Kentucky. I make a quick comparison some months ago in this thread here. Outside of relative proximity of UConn to Boston and NYC, success in the sport of Basketball has risen the national attention to the respective programs. I work in the City and very few people think of UConn other than being a Basketball powerhouse.
 
storrsroars said:
The quote says, "Once a small-market program".

Yes, the UConn brand was small market, at least through 1989, and arguably a bit longer than that.

Plenty of things out there to be offended about. That write-up isn't one of them.
Expand ...
Agreed. We lost to Fairfield and Iona in 1984:
www.sports-reference.com

1984-85 UConn Huskies Men's Schedule and Results | College Basketball at Sports-Reference.com

Check out the detailed 1984-85 UConn Huskies Schedule and Results for College Basketball at Sports-Reference.com
www.sports-reference.com www.sports-reference.com

and were mauled by Fairfield in 1982:
www.sports-reference.com

1982-83 UConn Huskies Men's Schedule and Results | College Basketball at Sports-Reference.com

Check out the detailed 1982-83 UConn Huskies Schedule and Results for College Basketball at Sports-Reference.com
www.sports-reference.com www.sports-reference.com

So no need to be offended. Be happy with what we have achieved since then. I am!
 
OceanDoggie said:
This is because North Eastern University is 1) a Global Brand and 2) sits in a major Market. :)

news.northeastern.edu

Northeastern receives record undergraduate applications for fall 2024

University officials attribute the record number of undergraduate applications to Northeastern’s expanding global footprint.
news.northeastern.edu news.northeastern.edu
Expand ...
It is EVERY school.

This can't be news to you.

And--global brand, please. They gamed the US News metrics to fool easily gullible students and parents.

There are a lot of schools in Boston. That can't be news to you either. Boston U. is now at 10% admission.

They aren't big in sports either.
 
upstater said:
It is EVERY school.

This can't be news to you.

And--global brand, please. They gamed the US News metrics to fool easily gullible students and parents.

There are a lot of schools in Boston. That can't be news to you either. Boston U. is now at 10% admission.

They aren't big in sports either.
Expand ...
I'm not sure What you're debating here. Boston University is an even bigger Global Brand than Northeastern. Both schools have spent dozens millions of dollars on undergraduate and graduate online education. Why do you think Purdue's alumni is more than double that of Uconn ?
 
.-.
OceanDoggie said:
I'm not sure What you're debating here. Boston University is an even bigger Global Brand than Northeastern. Both schools have spent dozens millions of dollars on undergraduate and graduate online education. Why do you think Purdue's alumni is more than double that of Uconn ?
Expand ...
Purdue has 40,000 undergrads-so it's twice the size of Uconn
 
OceanDoggie said:
I'm not sure What you're debating here. Boston University is an even bigger Global Brand than Northeastern. Both schools have spent dozens millions of dollars on undergraduate and graduate online education. Why do you think Purdue's alumni is more than double that of Uconn ?
Expand ...
As I wrote in the posts above, all this is irrelevant to the discussion. I never said UConn had a global brand in the 1980s. So I don't know why people are even bringing this up.

It has nothing to do with what I said.

I was talking about UConn's market for college athletics. UConn was always a sleeping giant back then because it had a natural market of 3.6m people, which was even more important back in the days when cable subscribers were measured state by state.

If you compared UConn's natural market to Kentucky or Iowa or Arizona or Duke, etc., UConn's market was actually bigger back then.
 
awy said:
uconn design is also very good. the husky is iconic
Expand ...
This is an underrated factor. I am probably biased but I love our logos (both old and new).
 
Those of us that were on the campus back in the 80s thru the early 90s, understand the progress that has been made over the years by UConn domestically and internationally.
 
OceanDoggie said:
This is because North Eastern University is 1) a Global Brand and 2) sits in a major Market. :)

news.northeastern.edu

Northeastern receives record undergraduate applications for fall 2024

University officials attribute the record number of undergraduate applications to Northeastern’s expanding global footprint.
news.northeastern.edu news.northeastern.edu
Expand ...
People realize that college needs to lead to meaningful employment, which has boosted Northeastern quite a bit. Finally building out an actual campus helped as well. Still, the applications are crazy. They are building a new 23 story dorm/apartment building on Columbus.
 
UConn Dan said:
I'll take it, but basing "Top Global Brand" on this metric is a bit ridiculous: Thirteen programs stand out with the biggest global outreach, based on the total number of languages their Wikipedia pages have been translated to.

So we have Russian, Indonesian, Portuguese and English.

Quick someone translate our Wikipedia page to Spanish, Chinese, Arabic, Hindi, Bengali, Japanese and Urdu!!
Expand ...
It's a silly parameter and I knew it when I created the thread. So what. The more positive hype UConn gets from outside sources the greater the chance college sports fans will turn on UConn games. And Hurley is the perfect coach to create fans who will love or hate UConn.

Why is this important. It's the Dukie V and ESPN phenomenon. Talk things up enough and people gravitate towards that thing. Viewership is paramount for monetary payout or invitation to conferences.

Those of us who dismiss the women's program are missing out on an opportunity to promote the "Basketball Capital of the World" theme. It's counterproductive to be a mens fan and negatively speak about the women's program. Hold your nose but talk it up. All synergy is valuable.
 
.-.
You must log in or register to reply here.

Forum statistics

Threads
168,530
Messages
4,580,615
Members
10,491
Latest member
7774Forever


Top Bottom