SWEET - UConn is One of College Basketball’s Top Global Brands

[upstater]

I'm not sure What you're debating here. Boston University is an even bigger Global Brand than Northeastern. Both schools have spent dozens millions of dollars on undergraduate and graduate online education. Why do you think Purdue's alumni is more than double that of Uconn ?

As I wrote in the posts above, all this is irrelevant to the discussion. I never said UConn had a global brand in the 1980s. So I don't know why people are even bringing this up.

It has nothing to do with what I said.

I was talking about UConn's market for college athletics. UConn was always a sleeping giant back then because it had a natural market of 3.6m people, which was even more important back in the days when cable subscribers were measured state by state.

If you compared UConn's natural market to Kentucky or Iowa or Arizona or Duke, etc., UConn's market was actually bigger back then.

 

[LetsGoUC]

uconn design is also very good. the husky is iconic

This is an underrated factor. I am probably biased but I love our logos (both old and new).

 

[JellyBean]

Those of us that were on the campus back in the 80s thru the early 90s, understand the progress that has been made over the years by UConn domestically and internationally.

 

[HuskyHawk]

This is because North Eastern University is 1) a Global Brand and 2) sits in a major Market.

Northeastern receives record undergraduate applications for fall 2024

University officials attribute the record number of undergraduate applications to Northeastern’s expanding global footprint.

news.northeastern.edu

People realize that college needs to lead to meaningful employment, which has boosted Northeastern quite a bit. Finally building out an actual campus helped as well. Still, the applications are crazy. They are building a new 23 story dorm/apartment building on Columbus.

 

[ctchamps]

I'll take it, but basing "Top Global Brand" on this metric is a bit ridiculous: Thirteen programs stand out with the biggest global outreach, based on the total number of languages their Wikipedia pages have been translated to.

So we have Russian, Indonesian, Portuguese and English.

Quick someone translate our Wikipedia page to Spanish, Chinese, Arabic, Hindi, Bengali, Japanese and Urdu!!

It's a silly parameter and I knew it when I created the thread. So what. The more positive hype UConn gets from outside sources the greater the chance college sports fans will turn on UConn games. And Hurley is the perfect coach to create fans who will love or hate UConn.

Why is this important. It's the Dukie V and ESPN phenomenon. Talk things up enough and people gravitate towards that thing. Viewership is paramount for monetary payout or invitation to conferences.

Those of us who dismiss the women's program are missing out on an opportunity to promote the "Basketball Capital of the World" theme. It's counterproductive to be a mens fan and negatively speak about the women's program. Hold your nose but talk it up. All synergy is valuable.

 

[OceanDoggie]

Purdue has 40,000 undergrads-so it's twice the size of Uconn

This is fair, but also not exactly true. 35% of Purdue's undergrads don't commute to West Lafayette. They have a very large network and Brand.

 

[AZHuskiePop]

The quote says, "Once a small-market program".

Yes, the UConn brand was small market, at least through 1989, and arguably a bit longer than that.

Plenty of things out there to be offended about. That write-up isn't one of them.

I always thought that the restriction of the UConn market to Hartford and the very lightly populated counties in Eastrrn Ct was silly
.My work crew that started attended UConn games together in 1979-80
had all been UConn basketball fans independent of each other since the Hugh Greer era .mostly via radio and the occasional channel 8 television broadcast and we were from South Western New Haven and Eastern Fairfield county.. The common denominator was we all loved sports* had played at some level . . If I’m not mistaken when they played the New Haven Coliseum those games were well attended when Big East was an infant..

* We were a mix of Yankee and Red Sox fans so UConn should have received a Nobel Peace prize .

 

[BigTenFan]

This is fair, but also not exactly true. 35% of Purdue's undergrads don't commute to West Lafayette. They have a very large network and Brand.

I have 2 kids in W Lafayette - they do a fantastic job with their academic branding and outcomes

 

[awy]

don't have any connection to uconn the school. for a lot of people it's just a very successful northeast college sports program with deep history in the big east.

 

[Waquoit]

This is fair, but also not exactly true. 35% of Purdue's undergrads don't commute to West Lafayette. They have a very large network and Brand.

Not because of sports. If their brand was associated with sports, it would be along the lines of Purdue: We Can't Get It Done.

 

[HuskyHawk]

uconn design is also very good. the husky is iconic

What's iconic is the combination of the phonetical pronunciation of UConn (Yukon) with Huskies. I have to assume that was intentional, it's really brilliantly done. If not it's the luckiest accident I can think of.

 

[OceanDoggie]

I have 2 kids in W Lafayette - they do a fantastic job with their academic branding and outcomes

Very good school. I know both very successful Professors who did their PHds in English there and Chemical Engineers who attended for undergrad.

 

[Minicoop69]

This is fair, but also not exactly true. 35% of Purdue's undergrads don't commute to West Lafayette. They have a very large network and Brand.

I didn't attend Purdue main campus, but have a degree from Purdue. There are a lot of satellite campuses in Indiana that are a cheaper alternative than the main campus university. Same thing for Indiana University satellites.

 

[bdbdbdbd]

What are we even talking about anymore?
This is not relevant to the discussion. No one said UConn was a national brand back then.
BUT--this graph doesn't really prove much either as non big sports schools have had similar application rises. Northeastern had 10,000 applicants in 1990 and has 98,000 now, without expansion.

Maybe related to students submitting many more applications than they did 30 or 40 years ago.

 

[OceanDoggie]

I didn't attend Purdue main campus, but have a degree from Purdue. There are a lot of satellite campuses in Indiana that are a cheaper alternative than the main campus university. Same thing for Indiana University satellites.

This is true. When I pulled the data to calculate the 35% non-West Lafayette in my previous post, I had to run a report for WL, then run a separate one for Calumet, Fort Wayne, North Central, North West, and System Wide report (which may or may not include Purdue Global)

 

[Minicoop69]

This is true. When I pulled the data to calculate the 35% non-West Lafayette in my previous post, I had to run a report for WL, then run a separate one for Calumet, Fort Wayne, North Central, North West, and System Wide report (which may or may not include Purdue Global)

Gotcha. I graduated from Purdue Fort Wayne after starting college at CCSU in New Britain.