Supporting NIL at UConn | The Boneyard

Supporting NIL at UConn

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NIL is here to stay and we NEED to do all we can to support the Student-Athletes as it has become a critical part of the competitive process. I hope this is a helpful summary and makes the paths to involvement clearer.

Summary of the existing NIL initiatives at UConn:

1. Bleeding Blue for Good – this is a non-profit donor funded collective that raises funds to compensate athletes who provide services and/or their name, image and likeness to charitable causes (with a focus on community-based charities primarily in Connecticut). Please see https://bleedingblueforgood.org for additional info as well as a link to donate.

2. D’Amelio Husky Collective – UConn Student-Athletes apply to this very selective program. If chosen, MarkD’Amelio would be a personal mentor to them in helping the athletes create their own personal brand and advising them on brand deals.

3. Corporate NIL Deals – The star athletes work with their agents, UConn and Learfield to gain visibility on local and national level sponsorships. Jason Butikofer has been hired by UConn to lead the Athletic Department in efforts to assist the Student-Athletes.
Contact Info: Jason.butikofer@uconn.edu

4. Opendorse Marketplace – The UConn Athletic Department has engaged Opendorse to provide a platform for Student-Athletes to learn about market opportunities and market themselves while also aiding in compliance. This includes shout outs, autographs, appearances, etc. Please visit The Official UConn Huskies Marketplace for NIL Deals - Opendorse

5. Werth Center Championships Labs – David Noble has launched a program to provide the Student-Athletes with educational opportunities around brand building and entrepreneurship This is a huge competitive advantage for UConn and the program is off to an amazing start.

To simplify, if you are a fan looking to support our Student-Athletes, see option 1. If you are a business, see option 3. Now is the time to get involved and do your part to keep us competitive.
 



Continuing to evolve…

-> The NIL Store powered by Campus Ink will launch a complete NIL merchandise store for UConn student-athletes, featuring jerseys and officially licensed apparel. NIL Store athletes make incredible commission rates, earning between $8-$15 on every item sold.

Every athlete signed up will possess a personalized digital locker room which will house their merchandise. <-
 
Please limit replies to this thread to specific opportunities for players to benefit. Each opportunity must follow the guidelines mentioned in Huuuusky's post above.
 
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-> “We are incredibly excited to launch our first wave of Athletes Thread NIL jerseys for UConn,” said Kyle Muncy, UConn director of brand partnerships. “The ability to help our student-athletes generate revenue and also get some alternate and retro jerseys into the market for many different sports is a huge win for UConn fans. We are thrilled that Athletes Thread has been as engaged as they have and willing to provide such a great assortment for Husky fans across as many sports as possible.” <-
 
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An update on the 6/7 Red Fox Glastonbury event. The Bristol Boys, Donovan Clingan and Victor Rosa, have confirmed their attendance. However, Alex Karaban will be out of state and will reschedule. Looking forward to Red Fox’s 5th NIL event, which keep getting bigger and better.

Screenshot 2023-05-25 at 8.10.11 PM.jpeg
 
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I'm still trying to understand this stuff

Doesn't the player have to do something for this money? Show up somewhere, perform a job, promote something?

This literally says send money to a player.
 
Always looking for businesses to sponsor CT Scoreboard Pod series with players -- so if you have a business and are interested let me know!
 
I'm still trying to understand this stuff

Doesn't the player have to do something for this money? Show up somewhere, perform a job, promote something?

This literally says send money to a player.
I believe the way D'Amelio's collective works, the players can be attached to social media where ad revenue (similar to but obviously on a far lesser scale than his daughters) from viewership goes to the players.

I'm guessing that this is also used as a platform to engage players in paid events.
 
I believe the way D'Amelio's collective works, the players can be attached to social media where ad revenue (similar to but obviously on a far lesser scale than his daughters) from viewership goes to the players.

I'm guessing that this is also used as a platform to engage players in paid events.
But it says you can send direct payments to the athlete of your choice.

If you are not the one attaching this person to social media/ ad revenue, but are sending a direct payment, how does that fly?
 
I'm still trying to understand this stuff

Doesn't the player have to do something for this money? Show up somewhere, perform a job, promote something?

This literally says send money to a player.
MyNILPay App is explained in more detail here:

myNILpay maximizing NIL opportunities for athletes | The NIL Deal

-> So what makes myNILpay legal?

According to Chapman, who previously spent the past two decades as the Chief Information Officer at three different financial service companies, the money collected and distributed through myNILpay is legal because of two entities, it includes a quid pro quo and is taxable.

“What we do is we issue the fan a piece of digital art, with the athlete’s name and digital signature on it. That is the quid pro quo,” said Chapman.

While most partnerships and brand deals may include attending a charity event, posting on social media or signing memorabilia, myNILpay operates off the digital art provided to the fans sending money a student-athletes way.

“That piece of digital art is minted in the blockchain and the fair market value of that piece of digital art is whatever the buyer and seller agree on,” said Chapman. “So if I want to send the athlete $50 or $500 or $1,000, and the athlete agrees and the fan agrees, that is the value of that piece of art.”

The other side of legality behind myNILpay is that the platform is a “taxable trackable reportable transaction.” What that means is that fans pay a sales tax and athletes pay an income tax to ensure no one is crossing a line that jeopardizes a student-athletes’ eligibility. <-
 
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