NIL is here to stay and we NEED to do all we can to support the Student-Athletes as it has become a critical part of the competitive process. I hope this is a helpful summary and makes the paths to involvement clearer.
Summary of the existing NIL initiatives at UConn:
1. Bleeding Blue for Good – this is a non-profit donor funded collective that raises funds to compensate athletes who provide services and/or their name, image and likeness to charitable causes (with a focus on community-based charities primarily in Connecticut). Please see
https://bleedingblueforgood.org for additional info as well as a link to donate.
2. D’Amelio Husky Collective – UConn Student-Athletes apply to this very selective program. If chosen, MarkD’Amelio would be a personal mentor to them in helping the athletes create their own personal brand and advising them on brand deals.
3. Corporate NIL Deals – The star athletes work with their agents, UConn and Learfield to gain visibility on local and national level sponsorships. Jason Butikofer has been hired by UConn to lead the Athletic Department in efforts to assist the Student-Athletes.
Contact Info:
Jason.butikofer@uconn.edu